Consistent Content — Issue 005: Your Content Is Your Résumé Now

The job market has accelerated faster in the last two years than it did in the previous ten.

Not all at once, not with an announcement, but the rules changed and most people are still playing by the old ones.

The old rule: build your skills, update your résumé, apply when ready. The new rule: build in public consistently, so that when the right person is looking, they already know who you are.

This issue is about that shift — why it happened, what it means, and what you can do about it starting this week.

In this issue:

Here's the problem with the résumé in 2026. AI made it cheap.

HireVue's 2026 hiring report found that 71% of candidates now use AI to write their applications, which means hiring managers are reading hundreds of documents that are polished, keyword-optimized, and nearly identical. The CEO of LinkedIn gave cover letters a D, with a straightforward explanation: "We're past the era of a few paragraphs claiming you're a great collaborator. It's about showing your work."

Application volume per role has nearly tripled since 2021. Recruiters aren't reading your résumé the way you think they are. They're scanning for a reason to shortlist or a reason to move on.

None of this means your experience doesn't matter. It does. Your résumé still gets you the interview. But something else gets you the call.

The people getting tapped for roles before they're posted, introduced before they apply, receiving DMs from people they've never met, share one thing in common. They've been showing up consistently in public, not going viral, not building a massive following, just posting regularly enough that when someone in their network has a problem they can solve, their name surfaces first.

The résumé is still the credential. Consistent content is the surface area that gets the credential seen. And you don't need to be a content creator to do this. You just need a repeatable format and the discipline to show up every week.

A few years ago I had no idea what to post.

I had opinions, but the blank page felt too big. So instead of waiting until I had something original to say, I started with something simpler: I'd gather industry news every week and share what I was paying attention to. I called it 10 Things I'm Paying Attention to Today.

I used Feedly to pull articles, picked the ten most interesting, and posted a roundup. No original thesis. No hot takes. Just consistent curation with my name on it.

Two things happened immediately. I stayed sharp because gathering the news every week kept me more informed than most people in the room. And people noticed. Peers, colleagues, eventually CMOs started reaching out with positive feedback, asking how I stayed so consistent, asking how I built the habit.

Then one week I covered a story in my roundup. A CMO I'd never met came across it in their feed and reached out to set up time to talk. I hadn't applied for anything. I hadn't sent a cold email. I was just visible, consistently, over time, and an opportunity found me. That CMO eventually became my boss.

The format made it sustainable. I knew exactly what I needed to gather each week. I knew what the output looked like. I didn't have to reinvent anything. I just had to show up.

You don't need to be a thought leader to start. You need a repeatable format.

The simplest version: pick a topic you already follow, find five things worth sharing this week, and post them with one line of your own context on each. Do it every week. Show up enough times and you stop being someone who posts occasionally. You become known for something, and that's when the inbound starts.

To start this week, pick one topic you already follow, choose a simple repeatable structure around it, and post it once. That's the whole first step.

Your résumé gets you hired. Your content gets you found.

Recent issues: Issue 004: The Consistent Posting System
Tool library: Notionly
Full archive: Consistent Content

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